This was another item I purchased alongside the Essence Long Beach Palette. I never really cared about having an eye primer until recently. I crease pretty badly so I was really curious as to what an eyeshadow base would do for me. I was super interested in the NARS primer, I heard about it through Missglamorazzi (Ingrid) but the price was a total turn off. Then I heard about the Two Face shadow insurance and really wanted to try it out but I never had a chance to get down to a Sephora. I've never owned a primer before...when I saw this Essence one I just grabbed it, I didn't really think twice. All of a sudden I didn't care for the higher end products and was more then happy with this one.
Packaging: Comes in a lip gloss sort of tube, application is super easy with the doe- foot applicator. You get the amount of eye primer you want and the product is not wasted! Will last you sooo long.
Price: All of Essence's products are reasonably priced and this item is no exception. If I'm correct I believe this was in the $4 range!
Longevity: So before using this my eyeshadows would crease naturally so bad. The oils from my lids would make my eyeshdows barely noticeable towards the middle of the day. Since using this I've noticed a difference, it's been doing it's job by keeping my shadows put, I now rarely experience creasing and if it does occur it's towards the later part of the day and it's very minimal.
Availability: Most Shoppers Drug Marts, Carly from Purple Shampoo, let me know in a comment that Essence in general is available at Ulta within the States so hopefully you all can get your hands on it..thanks Carly!!;)
Final Thoughts: The product applies as a flesh tone color but it blends out well and creates a nice canvas base for eyeshadows to be applied on top of. I know lot's of people say the NYX jumbo eye pencil in milk works great as an eyeshadow base but for me it just doesn't do. I find that it becomes chalky and hard to blend out, and my eye shadows do not sit very nicely on top. For this reason I usually just use milk to highlight the inner part of my eye. Essence's Primer is super easy to apply, I remove the wand from the tube and simply dab on one dot per eyelid. In doing so there is plenty of product to spread across my lids as well as a little above. A little goes a long way and you do not need a lot of primer to cover your eyelids. This primer is another affordable yet effective product, thumbs up for this..YAY!